bright.blue · Selecta · Local Advertising briefing
Selecta · Local media briefing

Local Advertising

A briefing on how Selecta can unlock new revenue from connected screens — powered by Bright.Blue and sold through our partner Atlas.

Briefing deck
August 2026
Local advertising notice board at Finsbury Park station
Selecta × Bright.Blue · Local Advertising
Connected screensLocal advertisersAtlas partnership
Slide 01

What is local advertising?

Advertising for local businesses, at local scale

Local advertising puts nearby businesses in front of real people in high-footfall locations — gyms, workplaces, travel hubs and more. Small budgets, high relevance.

Digital screens, not static paper

Selecta's connected Bright.Blue screens turn every machine into a sellable media space — motion creative, flexible scheduling and accountable delivery.

How Selecta can use it

Monetise unused screen time by selling local ad slots to businesses already trading near each location — restaurants, salons, trades, events and services.

A new revenue stream

Every screen, every day — thousands of impressions in locations Atlas already knows. No reprint. No guesswork. Fully measured.

High-footfall gym environment with digital screens
Local ads on Selecta screens — relevant, measurable, incremental revenue
Point of purchaseHigh footfallLocal relevance
Slide 02

Who is our partner Atlas?

Our sales partner · atlas-uk.co.uk
Atlas UK

A national local advertising trader — established in 1984 and part of the Co'dair Group. Atlas sells high-profile outdoor advertising at railway stations, supermarkets and locations across the UK, with a full-service model for local and national businesses.

18
Sales staff nationally
1,000s
Local business contacts
40+
Years in market

Atlas leads the customer relationship and commercial conversation. Bright.Blue powers the media. Selecta provides the connected estate.

Why Atlas matters to Selecta

Atlas already sells local advertising every day. They bring established relationships with thousands of local businesses — the exact advertisers who want to reach people near Selecta machines.

National reach, local sales

With 18 sales staff across the country, Atlas can take Selecta's screen inventory to market immediately — without Selecta building a sales team from scratch.

Full-service for advertisers

Atlas handles the commercial conversation, creative brief and customer relationship. Bright.Blue delivers the technology, scheduling and reporting behind the scenes.

Atlas UK · National local advertising trader · Colchester, Essex
18 sales staff1,000s of contactsEst. 1984
Slide 03
Physical locations become sellable, measurable media
Connected retail · Selecta estate · Atlas sales
Sellable media
Slide 04
A national media estate — 800+ screens, 4,800+ sellable spaces
Selecta connected estate · 800+ screens · 4,800+ spaces
National scale
Slide 05
Add more value to relationships Atlas has already earned
More noticeable · More flexible · More accountable
Local services
Slide 06
Plan the audience. Prove delivery.
Modelled planning · Verified delivery · Booked vs delivered
Measurement
Slide 07
Bright.Blue takes the creative workload off Atlas's team
Automated creative · Brief → generate → approve → release
Unique ads
Slide 09
Local business pricing

Pricing packages

Simple packages Atlas reps can sell to local businesses advertising on Selecta screens.

Starter
£250/mo
Base advert on screen
~500 weekly impressions
Growth
£300/mo
10-second moving advert
~3,000 weekly impressions
Enterprise
£400/mo
Everything included + catalogue listing
~13,000 weekly impressions
Revenue opportunity · gym estate
550 slots × £250/mo = £137,500/mo

Maximum monthly revenue from static ads across 550 gym machines — one slot per machine, priced at the Starter package rate Atlas uses today.

12-month minimum commitment · Brand assets adapted into final screen creative

Bright.Blue connected screen displaying local advertising in a gym
Local business pricing · Starter / Growth / Enterprise
£250–£400/mo
Slide 10
After the sale

What Bright.Blue does

Inventory, creative, delivery and reporting. All on us.

1
Supply the inventory
Release agreed Selecta screens when the campaign is ready to go live.
2
Make the creative
Bright.Blue generates and checks each format from the brief.
3
Deliver the ad
Schedule and play on Selecta screens — verified by screen and time.
4
Report back
Booked vs delivered — a clear fulfilment record for Atlas and the advertiser.
Example brand-facing retail media sales flow

Example from our brand-facing retail media sales flow. Not the actual proposal screen Atlas reps will use.

After the sale · Bright.Blue fulfilment
CreativeDeliveryReporting
Slide 11

Key benefits for Selecta

We're bringing ad tech to physical retail. Selecta's connected screens already have the audience — local advertising turns unused capacity into incremental revenue.

Monetise unused screen space

Turn idle screen time into a new revenue stream — sold by Atlas, delivered by Bright.Blue, on Selecta machines already in market.

Improve the customer journey

Replace blank or generic loops with relevant local content — useful offers and businesses near each location, not dead screen estate.

New rev gen model

Selecta provides the estate. Atlas brings 18 sales staff and thousands of local advertiser contacts. Bright.Blue runs creative, delivery and reporting.

Total control

Selecta chooses what runs

Every local advertiser and creative approved before it goes live on Selecta screens. Brand-safe, measured and fully accountable.

Gym environment — key venue for Selecta connected screens
Incremental revenue · Better journey · New commercial model
Unused spaceCustomer journeyRev gen
Slide 12
Summary

Local advertising on Selecta screens

Selecta, Atlas and Bright.Blue — a local advertising proposition ready to take to market.

Agree pilot inventory and territories · Confirm pricing and revenue share · Launch with one Atlas rep · Validate the model · Scale across the Atlas sales team.

Adam Smith
Email
adam.smith@bright.blue
Phone
+44 7714 492134
Web
Bright.Blue
At a glance
01OpportunityMonetise connected screens with local ads — digital, measurable, sold through Atlas.
02Estate800+ connected screens · 6 media spaces each · 4,800+ sellable spaces UK-wide.
03PartnershipSelecta provides estate. Atlas sells with 18 reps. Bright.Blue runs creative and delivery.
04CommercialPackages from £250/mo — up to £137.5k/mo at full gym fill on static Starter slots.

Unused screen estate becomes incremental revenue. Atlas sells. Bright.Blue delivers. Selecta stays in control.

Selecta × Atlas × Bright.Blue · Local Advertising · August 2026
Briefing completeReady to discuss