Selecta · Local media briefing

Local Advertising

A briefing on how Selecta can unlock new revenue from connected screens — powered by Bright.Blue and sold through our local ad partner.

Briefing deck

August 2026

Local advertising notice board at Finsbury Park station

Selecta × Bright.Blue · Local Advertising

Connected screensLocal advertisersLocal ad partner

Slide 01

Who is our local ad partner?

Our sales partner · Local advertising specialists

Local ad partner

National local ad providers who sell place-based advertising at railway stations, supermarkets and high-footfall locations across the UK — with a full-service model for local businesses who want to advertise nearby.

18

Sales staff nationally

1,000s

Local business contacts

UK-wide

Sales coverage

Our local ad partner leads the customer relationship and commercial conversation. Bright.Blue powers the media. Selecta provides the connected estate.

Why the partner matters to Selecta

Local ad providers already sell advertising to businesses every day. They bring established relationships with thousands of local advertisers — the exact businesses who want to reach people near Selecta machines.

National reach, local sales

With sales teams across the country, our partner can take Selecta's screen inventory to market immediately — without Selecta building a sales operation from scratch.

Full-service for advertisers

The partner handles the commercial conversation, creative brief and customer relationship with local businesses. Bright.Blue delivers the technology, scheduling and reporting behind the scenes.

Local ad partner · National sales network · Works with local businesses UK-wide

18 sales staff1,000s of contactsFull service

Slide 02

Connected retail

Physical locations become sellable, measurable media

Audience + screens

High-footfall venues with digital advertising space on every connected machine.

Campaign operations

Creative, scheduling and estate management — handled by Bright.Blue.

Planning + delivery

Modelled audience before the campaign runs; verified advert plays after.

Bright.Blue brings the platform behind our local ad partner's customer relationships.

Connected retail screen in a high-footfall venue

Connected retail · Selecta estate · Partner sales

Sellable media

Slide 03

Our connected estate

A national media estate partners could take to market

800+

Connected digital screens

6

Media spaces per screen

4,800+

Potential sellable spaces

Potentially significant revenue in annual capacity across the UK network.

Potential capacity — not live availability or booked revenue. Pricing and inventory access remain to be agreed.

Selecta connected screens across UK high-footfall venues

Selecta connected estate · 800+ screens · 4,800+ spaces

National scale

Slide 04

The local-services opportunity

Add more value to current local advertising relationships

More noticeable

Motion stands out beside a static paper advert — right where people are already looking.

More flexible

Change the creative without reprinting. Update offers in days, not weeks.

More accountable

Plan the audience. Report delivered plays — booked vs delivered, screen by screen.

Digital advertising can command more than paper — with proof of delivery.

Bright.Blue connected screen in a gym environment

Add more value to current local advertising relationships

Local services

Slide 05

Useful measurement, clearly labelled

Plan the audience. Prove delivery.

Modelled before it runs

Audience, dwell and estimated impressions — so local businesses know what they're buying.

Counted after it runs

Advert plays by screen and time — verified delivery, not guesswork.

Reported back to the partner

Booked versus delivered — a clear fulfilment record for the partner and the advertiser.

Estimates and delivery never blend.

Measurement · two different stories

Modelled · planning example

264

Locations

573

Screens

1.4m

Est. impressions/mo

58 min

Avg. dwell

Counted · delivery example

2,140

Verified advert plays · screen + time · creative ID · booked vs delivered

Planning figures are modelled. Delivery values are product examples.

Modelled planning · Verified delivery · Booked vs delivered

Measurement

Slide 06

Local business pricing

Package comparison

Every placement a local business can buy on Selecta screens — listing, leader board and on-screen ad — across four simple packages. 12-month minimum on all tiers.

Local deals listingCategory listing on the deals screen

Local deals leaderFeatured position at the top of the list

On-screen advert10-second static or moving creative on the machine display

Starter

Category listing

£39/mo

Local deals listing
Local deals leader
On-screen advert

1 of 3 placements

Growth

Listing + leader

£89/mo

Local deals listing
Local deals leader
On-screen advert

2 of 3 placements

Enterprise

Listing, leader + static ad

£249/mo

Local deals listing
Local deals leader
10-second static ad

3 of 3 placements

Premium

Listing, leader + moving ad

£300/mo

Local deals listing
Local deals leader
10-second moving advert

3 of 3 placements

Revenue opportunity · per machine

50 slots × £39/mo = £1,950/mo

Per machine, per month at Starter listing rate

£23,400/year

Per machine on the 12-month listing minimum

Creative included · Billing from go-live · Subject to availability. At gym scale: 550 machines at full Starter fill = up to £1.07m/mo incremental revenue.

Starter / Growth / Enterprise / Premium · Screen placements & pricing

£39–£300/mo12-month min

Slide 07

Key benefits for Selecta

We're bringing ad tech to physical retail. Selecta's connected screens already have the audience — local advertising turns unused capacity into incremental revenue.

Monetise unused screen space

Turn idle screen time into a new revenue stream — sold by our local ad partner, delivered by Bright.Blue, on Selecta machines already in market.

Improve the customer journey

Replace blank or generic loops with relevant local content — useful offers and businesses near each location, not dead screen estate.

New rev gen model

Selecta provides the estate. Our local ad partner brings established sales relationships and thousands of local advertiser contacts. Bright.Blue runs creative, delivery and reporting.

Total control

Selecta chooses what runs

Every local advertiser and creative approved before it goes live on Selecta screens. Brand-safe, measured and fully accountable.

Gym environment — key venue for Selecta connected screens

Incremental revenue · Better journey · New commercial model

Unused spaceCustomer journeyRev gen

Slide 08

Summary

Local advertising on Selecta screens

Selecta, our local ad partner and Bright.Blue — a local advertising proposition ready to take to market.

Agree pilot inventory and territories · Confirm pricing and revenue share · Launch with one partner rep · Validate the model · Scale across the partner sales network.

Adam Smith

Email

adam.smith@bright.blue

Phone

+44 7714 492134

Web

Bright.Blue

At a glance

01OpportunityMonetise connected screens with local ads — digital, measurable, sold through local ad partners.

02Estate800+ connected screens · 6 media spaces each · 4,800+ sellable spaces UK-wide.

03PartnershipSelecta provides estate. Local ad partners sell to businesses. Bright.Blue runs creative and delivery.

04CommercialFour placement packages from £39/mo — up to £1.07m/mo at full gym fill on Starter slots.

Unused screen estate becomes incremental revenue. Partners sell. Bright.Blue delivers. Selecta stays in control.

Selecta × Bright.Blue · Local Advertising · August 2026

Briefing completeReady to discuss